Pivota.

1 / 2

Fenty Beauty

Pro Filt'r Soft Matte Longwear Foundation — #175

4.4(9,672)

$18

Shade · #175

Size

Customer photos· 1

swipe →

Pivota InsightsIncludes product, review, and market signals

Foundation

A complexion foundation designed for even-looking coverage, finish control, and shade-specific tone matching.

Best for

Complexion baseShade matching

Why it stands out

Why it matters

The key buying decision is shade and undertone fit, so the PDP should keep each sellable shade distinct.

How it fits in a routine

makeupFinish: matte

Watch-outs & compatibility

Contains fragrance or fragrance-like positioning.medium

4.4

9,672 customer reviews

Tarri M.

Love it!

I love this foundation. It looks clean and fresh and very natural.

Gail N.

I love all of my

I love all of my Fenty products. I recently tried Cove balm and it was greasy and did not last at all.

Karla W.

Foundation

I love it! The best foundation I’ve used. I have mature skin as well.

Angela S.

Fenty is my new go-to

Fenty is my new go-to foundation. It was at a great price so I couldn’t pass it up.

Cynthia V.

Wrong shade

This is a really nice product. Goes on smooth - nice coverage / don’t cake. But the virtual shade finder matched WAY too light. Would buy again - but in person

Maria T.

Loved it

I love how it has lasted the whole day. I have mixed skin and it has worked perfectly.

Questions (4)

What are the benefits of Pro Filt’r Soft Matte Foundation?

Fights heat, sweat + shine with its Climate-Adaptive Technology - Instantly smooths and diffuses the look of pores - Stays undetectable on skin so you always look like you What did you change in the refined shades?…

Official FAQ

Why did we refine the 9 shades?

Because we’re always working to make sure YOUR SHADE’S BEEN MADE. These 9 new shades match a wider range of undertones. My shade has been redefined, what shade should i buy now?…

Official FAQ

Is powder foundation and concealer shades also following the same refinement?

If not, why aren’t we changing those? By nature, powder and concealer can stretch across more shades—liquid’s a little different. For now, the powder foundation and concealer lineup is staying as-is.

Official FAQ

Where can I get help finding my perfect shade?

We got you three ways! Use our Shade Finder to scan your face + AI technology will do the work. Book a Virtual Consultation with one of our Fenty Beauty advisors to meet your match. Match yourself with Virtual Try-On .…

Official FAQ

Fenty Beauty

Explore the full collection